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Smoove, Halle Berry, and virtually every member of the Manning football clan (not just the famous ones). The first sportsbook app that got me was Caesars, whose ads have featured the comedian J. Will Leitch: Sports gambling is a disaster waiting to happen The apps, while occasionally fun and nerve-racking, are even more confusing and addictive than I could have ever imagined. One month later, with the Super Bowl finally here, I’ve been drawn deep into the sports-betting vortex. In just three weeks, Empire State gamblers had placed a record-breaking $1.6 billion in online bets-and yeah, I got suckered into it too.

Not surprisingly, the marketing blitz worked. The sheer ferocity of the campaign became a meme: “STOP SHOWING ME SPORTS BETTING ADS I AM GAY” went one tweet shared hundreds of times. As the sports-betting veil lifted, it was accompanied by a deluge of ads for wagering apps and a shock-and-awe bombardment of promotions that seemed to make no financial sense. In early January, online sports betting became legal in New York, where I live, joining a host of states that have legalized it since 2018, when the Supreme Court rescinded a federal ban on sports wagering. This is exactly how I found myself betting on NFL playoff games this winter. But then one January day, you find yourself sitting in your Allbirds, snacking on a bag of socially progressive M&M s, and, with some resignation, you realize the truth: You’re a gullible, fallible, easily manipulated idiot after all. Deep down you know that investing in crypto won’t make you as brave as one of the Wright brothers, even if Matt Damon says so.

Everyone likes to think that they are immune to marketing.

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